Hermès Launches Necktie Smartphone App

  • Hermès tie
  • Hermès tie
  • Hermès tie app
  • Hermès tie app
  • Hermès tie app

Hermès has launched Tie Break, an informative and whimsical mobile app that uses a playful mix of video games, funny phrases, comics, and videos with young actors to tell the story behind the brand’s famous silk neckties.

Available on Apple and Android smartphones, the app comes as a sequel to Silk Knots, the brand’s first app, which was introduced last year and demonstrates creative ways to tie Hermès’s iconic silk scarves. Tie Break, which will be updated every season with the latest collections, similarly suggests different styles in which men’s neckties and bow ties can be knotted, even offering digital pattern samples to try on against shirts.

Although Tie Break is useful for tie enthusiasts of all ages, it aims to engage a new generation of Hermès customers, younger people who are curious to learn more about the brand’s rich history and traditions in a format that can be easily accessed while, say, riding the subway or waiting in line for coffee. Through the interactive app, users can learn of the styles’ inspirations and how the silk ties are handcrafted in the same fashion as the classic scarves—dyed, screen printed, hand cut, and sewn into form in the Hermès atelier in Lyon, France. (usa.hermes.com)

From Around the Web...
Designers like Brunello Cucinelli and the Elder Statesman have taken the hoodie to luxe new heights…
Update your shoe collection for spring and summer with a vibrant pair in a classic style…
Prada Made-to-Measure service
Prada is going for bespoke with intimate VIP rooms and a luxurious attention to detail…
Polo Ralph Lauren Cotton-Blend Twill Harrington Jacket, $185
Menswear expert Adam Brown’s strategy for packing clothes to carry you from the beach to the bar…
Brands big and small are making it easier than ever to find your perfect pair of glasses…
Louis Vuitton small wallet ($750
Louis Vuitton taps Jake and Dinos Chapman to put a wild spin on its classic monogram bags…
Second/Layer
Mr Porter’s biggest capsule collection to date is an ode to Californian summers…
Six designs from Gucci, Ben Sherman, Zenith, and more that prove what’s old is new again…
Bold and playful prints you should be wearing from designers like Gucci, Valentino, and Thom Browne…
Sid Mashburn Made-to-Measurement program recently launched online
With the new digital Made-to-Measurement program, Sid Mashburn brings bespoke to your fingertips…