The House That Berluti Built

  • Photo © Piero de Grossi
    Maison Berluti Paris Photo © Piero de Grossi
  • Photo © Piero de Grossi
    Maison Berluti Paris Photo © Piero de Grossi
  • Photo © Piero de Grossi
    Maison Berluti Paris Photo © Piero de Grossi
  • Photo © Piero de Grossi
  • Photo © Piero de Grossi
  • Photo © Piero de Grossi
  • Tanya Dukes

If anyone is still clinging to the notion that Berluti makes only leather goods—albeit luxuriously handcrafted ones—the label’s new Paris flagship on the rue de Sèvres will leave no doubt that it is a full-fledged fashion house. The store shows off the extent of the brand’s savoir-faire in a luxurious environment complete with leather-adorned walls and antique furnishings.

The ground floor displays a vast range of the shoes that first built Berluti’s reputation more than a century ago—especially among dandies like the Duke of Windsor and Marcel Proust—plus a bar devoted to the polishing and repairs needed to preserve their signature finish. Menswear in all its incarnations resides upstairs. Berluti first launched a capsule clothing collection in early 2012, and its recent acquisition of the revered Paris tailoring house Arnys has markedly expanded the possibilities.

Discrete areas for casual pieces and dress clothing create intimate zones within the expansive boutique, which is Berluti’s first location to offer a new bespoke program enabling clients to create the suit of their dreams entirely from scratch (starting from approximately $8,800). There’s also a fully customizable Grande Mesure collection designed by the artistic director Alessandro Sartori, with pieces like jeans, suits, and outwear that may be adapted to clients’ specifications.

Don’t have a trip to Paris planned? With new Berluti boutiques coming soon to Tokyo, Milan, and New York, you won’t have to visit the Left Bank to shop the newest collections. (www.berluti.com)

 

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