John Varvatos Opens NYC Store with a Photographic Celebration of the City
New York City’s fashionable urban jungle has a lush new lair with the opening of the John Varvatos WTC store ensconced within the 78,000-square-foot Oculus retail multiplex—part of Lower Manhattan’s Westfield World Trade Center Transportation Hub. The menswear magnate’s new 2,900-square-foot haberdashery conveys an exclusive yet edgy aesthetic that includes a rich array of textures, an “Edison Bulb” chandelier (comprising 1,300 lights) and curated graphics from Rock Paper Photo (purveyor of museum-quality pop-culture imagery). To inaugurate the space, Varvatos and the metropolitan mall have invited artist and photographer Karsten Staiger to share his breathtaking cityscapes on a grand scale. The exhibition, entitled “From New Heights,” is intended as a tribute to the region’s resiliency after the tragic events of September 11, 2001.
The digital display will be featured throughout the Westfield World Trade Center, a street-level and subterranean shopping, gallery, and restaurant refuge designed by architect Santiago Calatrava to complement the rail station located below the National September 11 Memorial plaza. Staiger’s visual homage, focused on remarkable rooftop perspectives of the city, will be showcased on 19 large screens (over 25 million LED pixels) and one immense installation that spans 100 yards. The presentation is set to run from August 16 through the end of September. (johnvarvatos.com)