Luxury's 25 Most Innovative Brands: Ermenegildo Zegna

<< Back to Robb Report, August 2013

Since 1910 Ermenegildo Zegna has been a masterful producer of Italian textiles. But there is a touch of surprise in its impeccably classic suits: They are made from some of the most cutting-edge materials in menswear. These fabrics are developed in Zegna’s 103-year-old textile mill in Biella, Italy, where the finest raw materials (see “Fashion’s Flock”) are engineered to perform beyond the expected. For example, the brand’s Cool Effect wool has reflective properties that allow dark fabrics to remain significantly cooler than untreated fabrics, and the Micronsphere finish renders fine materials resistant to stains. This fall, Zegna moved the needle forward again with a luxurious collection of suits (shown) made from ZegnaSilk, a proprietary fabric that gives silk a winter weight and a cashmere-like feel.

Now in the hands of fourth-generation family members, Zegna is being closely watched by the fashion world after its hiring of the designer Stefano Pilati, the former creative director at Yves Saint Laurent. Pilati joined Zegna early this year with the goal of bringing a more modern sensibility to the couture collection, starting with the spring 2014 designs. It is a fitting directive, considering that this forward-thinking brand is constantly creating ways to use its expertise beyond its lines of suits, sportswear, and accessories. It has collaborated with Maserati on a series of limited-edition Quattroportes and with Girard-Perregaux on timepieces. In September, not long after the reopening of its Beverly Hills store, Zegna will unveil the Personalization Project, which will allow clients to create custom patterns and colors and have their names woven in the selvage of the fabric. Once again, Zegna demonstrates its dedication to individualism while never losing its own identity. 212.421.4488, www.zegna.com

The new store offers the brand’s complete collection of men’s and women’s fine leather goods...
Photo by Marcus Tondo
Looser, retro-inspired suits from these top fashion houses combine comfort and class…
Photo by Augusto Buzzeo
The collection exemplifies his commitment to traditional Italian craftsmanship...
Photography by Lisa Charles Watson, styling by Charles W. Bumgardner
The balmy, volcanic shores of Southern Italy have inspired a new men’s fragrance, Bulgari Aqua...
Photograph by Lisa Charles Watson, styling by Charles W. Bumgardner
Gray was the freshest color on the spring-collection runways in Paris...
Photograph by Lisa Charles Watson, styling by Charles W. Bumgardner
The tried-and-true boat shoe is proving to be irresistible to designers...
Photograph by Dean Isidro, Styling by Christopher Campbell
Every wardrobe needs a spring awakening...
The California brand brings its high-end eyewear to New York…
The French luggage manufacturer Delsey has partnered with one of France’s most recognizable names...
The Italian tailoring house debuts the Alton suit for spring...