Parabellum Opens Flagship Boutique in Los Angeles
The leather-goods brand Parabellum has opened its debut flagship store, bringing its lines of men’s and women’s bags, wallets, belts, and other accessories under one roof for the first time. Located on Melrose Avenue in Beverly Grove (just outside of Beverly Hills in Los Angeles), the 1,100-square-foot minimalist space showcases the brand’s approximately 35 accessory types, which are available in 11 color varieties of leather and are all designed and handcrafted in Los Angeles. Prices range from $125 to $2,800. American Bison, an 8-foot-tall charcoal drawing by the Connecticut contemporary artist Rick Shaefer, is displayed across the flagship’s wall, proudly paying homage to the domestically raised bison that is sourced for all the company’s leather goods.
Mike Feldman and Jason Jones founded Parabellum in 2008 and swiftly achieved success, offering their products through department stores like Barneys New York and Bergdorf Goodman. The flagship store, according to Feldman, was just the natural next step for the brand. “It is the one place in the world where people can interact with the entire line in one place,” he explains. “And we feel that it is imperative for us to provide that experience to our customers.” (www.parabellumcollection.com)