A Royal Heritage

  • Shaun Tolson

When Frank Smythson opened his namesake retail shop on London’s Bond Street more than 125 years ago, he advertised it to be a place where customers would be granted attentive, personal service and where they could purchase “fancy articles of a high-class character.”

The 3,300-square-foot Smythson (www.smythson.com) flagship store underwent a complete redesign in 2012. Now, according to Waldo Works, the architectural design studio that spearheaded the transformation, it reflects the “great London houses lost in the war.” Laid out as a series of private rooms, the store incorporates items from the brand’s historical archive, such as portable diaries and bespoke stationary from the early 1900s, which are interspersed among its contemporary lines of leather handbags, journals, and accessories for sale. “From the many options of product personalization to the quiet calm of the grotto archive, heritage and impeccable customer service form the core of Smythson’s philosophy,” says Andy Janowski, the brand’s CEO.

Loyal customers have always been drawn to the brand for its attention to detail and its commitment to handmade craftsmanship, not to mention its storied past as a holder of four Royal Warrants. The gallery now reflects that history; and with its location directly across from Frank Smythson’s original storefront—a location that it’s held for 17 years—the gallery can provide nostalgic customers with a glimpse of the brand’s modest beginnings.

From Around the Web...
Santoni Colours-to-Order customization process
Design your own pair of custom Santoni monk straps at the Colours-to-Order trunk show in NYC…
Slowear Montedoro ($825)
Round out your blazer collection with an expertly tailored wrinkle- and stain-resistant sport coat…
P. Johnson
The new collection from P. Johnson brings the Land Down Under’s laid-back attitude to bespoke...
Corthay Arca Shoes ($1,750)
The ultimate guide to keeping your shoes looking like new from the footwear fanatic behind Leffot…
Form meets function with five high-design windbreakers from brands like Prada and Ralph Lauren…
From small boutiques to stylish restaurants, discover what these fashion capitals have to offer…
The men’s Spring Summer 2017 looks included tawny leather jackets, ocean-blue separates, and pops of sunny yellow
The iconic French fashion house debuted a range of refreshing new designs in the City of Angels…
Mykita
These must-know eyewear brands are taking spring style seriously…
From sporty Velcro styles to classic leather designs, these five sandals are perfect for spring…
From a waterproof coat to the latest sleek sunglasses, this is everything you need for spring…