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Picture This

When it comes to photography, Swedish camera manufacturer Hasselblad is the alpha and the omega. Originally established in the mid-19th century during the early developmental stages of the camera itself, the company will release a digital single-lens reflex camera in October. It epitomizes high-quality picture taking by generating a 50-megapixel image resolution. Hasselblad’s H3DII-50 is the company’s fifth-generation medium-format camera and will deliver 33 captures per minute and produce image files as large as 150 megabytes. The $39,995 camera will house a two-gigabyte CompactFlash card capable of holding 30 images. The camera will offer users the ability to capture images from eye- or waist-level with interchangeable viewfinders. Hasselblad’s Natural Color Solution and Moiré Removal technologies—not to mention the company’s vast array of software and accessories—grant users the capabilities necessary to capture images as a professional would, regardless of experience. (

—Bailey S. Barnard

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