Best of the Best 2008: Decor: Paint: Benjamin Moore

<< Back to Robb Report, June 2008

Few consider paint a luxury, but Aura, Benjamin Moore’s new line of high-performance interior paint, may change a few minds—and turn a few heads. "In our own factory, we formulated a special, patent-pending acrylic latex to make a durable product that could last indefinitely," explains Carl Minchew, director of color technology for Benjamin Moore. The self-priming, 100 percent acrylic paint contains a waterborne colorant that embeds itself in the binding agent, protecting the coating from scrubbing, rubbing, washing, and fading. In addition to maintaining a consistent sheen, the Aura paint contains a low-volatile-organic-compound (low-VOC) formulation, at around 50 grams per liter, that dramatically lessens its atmospheric impact. The eco-friendly paint can be produced in more than 3,400 colors and in three finishes: matte, eggshell, and satin. "It’s the next generation of paint," Minchew says. "We’re looking at Aura as the beginning of many more products to come based on its platform."

 

Benjamin Moore, 800.344.0400, www.benjaminmoore.com

Photo by Marco Scarpa
Steeped in heritage, the luxury clothier creates beautiful drapery and other accessories…
Contemporary shapes, top materials, and a modern attitude define Fendi Casa’s home collection…
Giorgio Armani’s pure lines, harmonious colors, and sophistication transfer well to home products…
The designer’s new stemware and other home accessories summon art deco glamour and the Machine Age…
From glass shelving to stainless-steel side tables, these are our favorite new products for fall…
Photo by Ross Cisneros
Designer Erin Sullivan creates an eye-catching, geometric bookend…
Photo by Michael Woodall, michaelwoodall.com
Daniel Germani partners with Cosentino for a simple yet abstract table…
Former ballerina Asztalos draws design inspiration from her intimate knowledge of the human form…
Photo: Nancy Nolan; Interior Design: Tobi Fairley
Move over, traditional paper, for Black Crow Studios’ big, bold prints...
The London brand celebrates new outposts with the Emperor’s Collection inspired by Chinese...