Color Coordinated

  • Amanda Millin

Driven to replicate the vibrant paint colors she remembered from her childhood home in Puerto Rico, artist Gretchen Schauffler founded Devine Color 15 years ago from her working studio in Portland. The creamy paint is formulated with light-enhancing pigments and zero VOCs (volatile organic compounds). Last spring, the brand launched a new e-commerce website that offers an innovative method for consumers to purchase the paint from home. Schauffler’s Discovery Cards ($4.95 each, applied toward a paint purchase), available through the website, aid in the selection process more than standard paint swatches do. The 8-by-11-inch cards each feature 12 colors in the same spectrum and a rectangular cutout in the center so shoppers can easily compare and contrast paint colors with the fabrics, textures, and lighting in their own space, ensuring a precise match.

Devine Color, 888.693.3846, www.devinecolor.com

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