Fashion Designer Josie Natori Debuts a New Line of Rugs for Her Home Collection

  • Arianne Nardo

September—the fashion world’s favorite month—is a fitting time for the designer Josie Natori to premiere her 16-piece rug collection. The Natori name is familiar to devotees of her ready-to-wear, lingerie, and accessories, and in 2006 the Natori Home brand debuted bedding. That collection includes linens, towels, fragrances, and now rugs.

Capturing her global imprimatur, the rugs are presented in two series: Dynasty and Shangri-La. Made of hand-knotted, hand-spun wool or wool blend, each design is offered in a variety of sizes, from runners to larger floor coverings. The Dynasty line (priced from $270 for 2 feet by 3 feet to $5,880 for 10 × 14 feet) features saturated palettes with bold, modern interpretations of Natori’s Eastern and Western influences. Iconic Dragon is a strong, elegant translation of the legendary form, while the aptly named Abstract Plaid is a suggestive, less literal take on the pattern. As a contrast, the Shangri-La series (priced from $240 for 2 × 3 feet and $5,040 for 10 × 14 feet) offers geometric motifs in quieter tones. Both the Distressed Geo and Interlock designs make a case for dressed-up neutrals—and high style underfoot. (natori.com)

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