FrontRunners: Money on the Line

<< Back to Robb Report, July 2007

    Apparently we humans are not the only creatures that hanker for jewelry. The Million Dollar Lure, created by Mac McBurney of MacDaddy’s Fishing Lures (www.macdaddysfishinglures.com) in California, consists of more than three pounds of platinum and 14- and 18-karat gold and is encrusted with 4,753 diamonds and rubies. McBurney, who does indeed offer the item for $1 million, sells most of his jeweled fishing lures and flies as collector’s pieces, but he insists that each one functions as advertised. During a fishing tournament in Cabo San Lucas, Mexico, a marlin did not bite on a Million Dollar Lure but made what McBurney calls a "screaming pass by," indicating that the lure caught the fish’s attention at least. "It must have been a female fish," McBurney speculates.

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