Jewelry: Brace Yourselves

<< Back to Robb Report, July 2006

John Hardy and other designers would like you to give them a hand, or more precisely, a wrist, so that they can help you overcome your aversions to wearing jewelry. Hardy, David Yurman, and Jacopo Sedazzari of Sauro are among the designers using titanium, ceramic, and carbon fiber—modern and masculine materials—to make sleek and solid bracelets that could convince you to reconsider your jewelry prejudices.

“Men are used to wearing a watch, so the bracelet is an easy addition,” points out Evan Yurman, David Yurman’s 24-year-old son. The younger Yurman developed the brand’s men’s collection, which includes pieces made from titanium, a material commonly used in the fields of aerospace, dentistry, and watchmaking (for high-quality sport watches). “I wanted to bring the technicality of watches and other industries into jewelry,” says Yurman, noting that the titanium cuff bracelets are surprisingly pliable, yet strong enough to spring back to their original form after repeated flexing.

Sedazzari, a former architect and the owner of the Italian jewelry brand Sauro, and his father, Ivo, the company’s designer, adapted Ivo’s concept for a fluidly flexible chain design when they devised the firm’s steel, ceramic, titanium, aluminum, carbon-fiber, and gold modernist bracelets.

Hardy uses age-old weaving methods to create his bracelets, some of which are made from solid copper or from silver or gold and lined with copper, a metal perceived to have properties that ease joint pain. “A lot of guys on the golf course are wearing cheap copper bracelets from the drugstore,” says Hardy, who provides a stylish, high-quality alternative. His woven bracelets, which are available with diamond and gemstone accents, become softer and more flexible over time, much like a rope. He also offers more casual designs that combine gold or silver elements with woven leather.

Hardy, who personally owns about 50 bracelets of varying designs to match his different moods and attire, notes that women, too, have played a role in encouraging men to wear bracelets. “Since I started making jewelry 18 years ago,” he explains, “women have come to me saying, ‘My husband is as square as a block of margarine.’ And they want to put a bracelet on him.

David Yurman
877.226.1400
davidyurman.com

John Hardy
866.454.2739
johnhardy.com

Sauro
sauro.it

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