Newly Formed Partnership Extends Luxury Lifestyle Monthly’s Brand Into Brazil’s Most Affluent Homes and One of the World’s Fastest-Growing Economies
NEW YORK (January 19, 2010) – CurtCo Media, publisher of international luxury lifestyle authority Robb Report today announced the launch of Robb Report Brazil in association with Brazilian partner VB Comunicacao.
The announcement signifies the ninth international expansion for the 34 year-old monthly luxury title.
The new title immerses the Robb Report brand into one of the fastest growing economies and the tenth largest “High Net Worth” population in the world, according to the Merrill Lynch/Capgemini 2009 World Wealth Report. It also advances Robb Report’s strategy to continually develop an exclusive readership consisting of the world’s most affluent consumers. The publication will feature existing Robb Report content, as well as information of specific pertinence to affluent Brazilian households.
Robb Report is the most influential brand in the global luxury industry,” said VB Comunicacao’s Director Gustavo Cesar de Oliveira. “Our opportunity is to bring Robb Report, along with its long-standing commitment to connoisseurship, to a new and rapidly growing market for luxury goods and services.”
“Brazil represents a compelling opportunity for the next cycle of luxury development,” said CurtCo Media Senior Vice President and Group Publisher David Arnold. “I am delighted to be working with the esteemed team at VB Comunicacao on this project.
Robb Report Now in its 34th year, Robb Report is the international authority on the luxury lifestyle. Each month, the magazine reports on issues and trends affecting the affluent market, with coverage of exclusive events and features on exceptional automobiles, motorcycles, aircraft, art, jewelry, watches, fashion, travel, homes, wines, spirits and cigars. Additional information can be accessed through the magazine’s Web site, www.robbreport.com.
CurtCo MediaCurtCo Media serves the ultra-luxury markets with a powerful network of leading lifestyle publications, including the world’s most acclaimed journal of connoisseurship, Robb Report, as well as The Robb Report Collection, Art & Antiques, San Diego Magazine, Gulfshore Life and Sarasota Magazines. For more information on CurtCo Media, go to www.curtco.com.
VB Comunicacao is a media company that publishes another lifestyle magazine in Brazil called Viver Brasil, a newspaper and runs a network of indoor digital media called RED. The company is run by Paulo Cesar de Oliveira, a well known journalist in Brazil with more then 40 years of work with communications. For more information on VB Comunicacao, do to www.vbcomunicacao.com.br.