Newly Formed Partnership Extends Luxury Lifestyle Monthly’s Brand Into Middle East’s Most Affluent Homes and Fastest-Growing Economies
NEW YORK (March 4, 2009) – CurtCo Media, publisher of international luxury lifestyle authority Robb Report and a family of magazines targeting the world’s most affluent readers, today announced it has reached an agreement with Saudi Specialized Publishing Company (SSPC) for the launch of Robb Report Arabia.
The announcement signifies the eighth international expansion for the 33 year-old monthly luxury title. Last year, CurtCo Media announced the establishment of editions in India, Spain and Singapore. Those launches followed earlier expansions in China, Russia, Kazakhstan and Turkey.
Scheduled to debut this spring, the new title immerses the Robb Report brand into one of the most rapidly growing regions of the global luxury community. It also advances CurtCo’s strategy to continually develop an exclusive readership consisting of the world’s most affluent consumers.
Accordingly, Robb Report Arabia will target the Middle East’s most exclusive readers and homes, bringing Robb Report’s 33-year reputation for editorial integrity and uncompromising authority to an increasingly influential luxury consumer. The publication will feature existing Robb Report content, as well as information of specific pertinence to the Middle East.
“Robb Report is recognized as the world’s most important link between the ultra-affluent consumer and the high-end luxury industry,” said SSPC’s Executive Director Mohammad Alomar. “As part of our effort to build the leading luxury platform in the Middle East, our natural starting place is with the Robb Report brand.”
The Middle East represents a burgeoning region within the global luxury community,” said CurtCo Media Senior Vice President and Group Publisher David Arnold. “I am pleased to welcome SSPC to the global Robb Report family and look forward to delivering this important region to our marketing partners throughout the world.”
Now in its 33rd year, Robb Report is the international authority on the luxury lifestyle. Each month, the magazine reports on issues and trends affecting the affluent market, with coverage of exclusive events and features on exceptional automobiles, motorcycles, aircraft, art, jewelry, watches, fashion, travel, homes, wines, spirits and cigars. Additional information can be accessed through the magazine’s Web site, www.robbreport.com.
CurtCo Media serves the ultra-luxury markets with a powerful network of leading lifestyle publications, including the world’s most acclaimed journal of connoisseurship, Robb Report, as well as Showboats International, The Robb Report Collection, Art & Antiques, Robb Report Vacation Homes, San Diego Magazine, Gulfshore Life and Sarasota Magazines. For more information on CurtCo Media, go to www.curtco.com.
Saudi Specialized Publishing Company
SSPC, is a subsidiary of Saudi Research and Marketing Group, SRMG, the leading organization in publishing and publishing-related industry in the Middle East. Expanding its business operations internationally, SSPC is publishing a number of the most prestigious international titles. Robb Report Arabia will be published and distributed in the whole Arab World in the Middle East and North Africa, MENA.