Botanique

  • Photo by Tuca Reines
    Photo by Tuca Reines
  • Photo by Tuca Reines
    Photo by Tuca Reines
  • Photo by Tuca Reines
  • Photo by Tuca Reines
<< Back to Robb Report, March 2013
  • Heidi Rasci

The Brazilian entrepreneur Ricardo Semler strayed from the blueprint of his compatriots when he set out to build a top hotel in his home country: In a nation where luxury has been predominantly defined as international or imported, Semler’s new Botanique resort celebrates all things Brazil.

Botanique opened in November in Campos do Jordão, a mountain resort two hours by car from São Paulo that is often called the Switzerland of Brazil for its high elevation and European architecture. The 700-acre property revolves around a Brazilian-style lodge made of stone, reclaimed wood, and, most impressively, walls of glass that afford views of the surrounding hills. The lodge contains six large guest rooms, while 11 freestanding villas are scattered throughout the grounds.

Curators helped assemble Brazilian artworks for the guest rooms and villas, Brazilian literature for the resort’s library, and Brazilian films for the screening room. Botanique’s spa focuses on local products, while the restaurant offers an assortment of Brazilian wines and serves foraged fare prepared by a Brazilian chef—who worked internationally with Daniel Boulud. Botanique, +55.12.3797.6877, www.botanique.com.br

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