Front Runners November 2015: Inside Jobs
Furthering the evolution of the classic concierge desk, top hospitality brands have been introducing intricate experiences that take guests deeper into the hearts of their locations. In June, Fairmont Hotels & Resorts launched F-Scapes (fairmont.com), a collection of culinary, cultural, and outdoor offerings that range from ice fishing at the Fairmont Chateau Whistler in British Columbia to a private-jet hiking-climbing-and-cycling adventure at the Fairmont Miramar Hotel & Bungalows in Santa Monica, Calif. In August, InterContinental Hotels & Resorts expanded its Insider Experiences (intercontinental.com), which include a behind-the-scenes tour of the Laurent Ferrier watchmaking atelier from the InterContinental Geneva and a private baking class at the patisserie Ladurée from the InterContinental Paris Le Grand. Four Seasons Hotels and Resorts has also launched new Extraordinary Experiences (fourseasons.com), ranging from muay Thai lessons at the Four Seasons Resort Koh Samui to a private performance of Mozart’s Don Giovanni at the Estates Theatre offered by the Four Seasons Hotel Prague.