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Luxury's 25 Most Innovative Brands: Singita

  • Jackie Caradonio

The opening of Singita Ebony Lodge in 1993 ushered in a new era for the Afri­can safari. The property, which featured just five tent suites on a 45,000-acre concession within South Africa’s Sabi Sand Reserve, combined extravagant accommodations with an authentic wildlife experience, bringing plunge pools, lavish living spaces, and gourmet cuisine to one of Africa’s most bountiful regions. Since Ebony’s debut, the South Africa–based Singita has opened 11 additional camps and lodges on more than half a million acres of protected land throughout the continent.

In Tanzania, the 350,000-acre Singita Grumeti is the ultimate expression of the company’s commitment to authenticity, exclusivity, and conservation. The private concession, which borders Serengeti National Park, is home to only five camps and lodges, including a six-tent mobile camp that travels with the region’s migrating wildebeests, zebras, and gazelles. Here, as at other Singita properties, the limited number of guests allows for intimate—even unrivaled—game sightings, while the company’s antipoaching, educational, and other conservation and charitable programs help ensure the long-term sustainability of the preserve and local communities. www.singita.com

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