Luxury's 25 Most Innovative Brands: Singita

  • Photo by Mark Williams
    Singita’s Faru Faru lodge Photo by Mark Williams
  • Photo by Mark Williams
    Singita’s Ebony lodge Photo by Mark Williams
  • Photo by Mark Williams
    Singita’s Sweni lodge Photo by Mark Williams
  • Photo by Mark Williams
  • Photo by Mark Williams
  • Photo by Mark Williams
<< Back to Robb Report, August 2013

The opening of Singita Ebony Lodge in 1993 ushered in a new era for the Afri­can safari. The property, which featured just five tent suites on a 45,000-acre concession within South Africa’s Sabi Sand Reserve, combined extravagant accommodations with an authentic wildlife experience, bringing plunge pools, lavish living spaces, and gourmet cuisine to one of Africa’s most bountiful regions. Since Ebony’s debut, the South Africa–based Singita has opened 11 additional camps and lodges on more than half a million acres of protected land throughout the continent.

In Tanzania, the 350,000-acre Singita Grumeti is the ultimate expression of the company’s commitment to authenticity, exclusivity, and conservation. The private concession, which borders Serengeti National Park, is home to only five camps and lodges, including a six-tent mobile camp that travels with the region’s migrating wildebeests, zebras, and gazelles. Here, as at other Singita properties, the limited number of guests allows for intimate—even unrivaled—game sightings, while the company’s antipoaching, educational, and other conservation and charitable programs help ensure the long-term sustainability of the preserve and local communities. www.singita.com

This retro-chic resort takes a modern approach to the classic British farmhouse…
The recently renovated ships feature all-new woodwork, upholstered furniture, and more…
US Open - Billie Jean King National Tennis Center
These New York hotels offer extravagant amenities and close proximity to the grand-slam tennis...
A Global Journey by Private Jet, October 13 through November 4, 2016...
Photo by Thomas Hart Shelby
Robb Report’s senior travel editor visits Los Cabos’ hottest new hotel to open since Hurricane...
Photo by Giorgio Salvatori
Italy’s storied Motor Valley is best understood from the seat of a vintage roadster...
Now travelers can touch down within a few miles of Mukul, the boutique beach, golf, and spa resort…
The stylish hotel offers fashion fans access to one of Italy’s most important shopping districts…
From the Central Coast to Napa Valley, here are the best places in California to stay during crush...
From Indo to Mexico, these retreats are a new wave in refinement, with premier surf breaks to boot…