Luxury's 25 Most Innovative Brands: Singita

<< Back to Robb Report, August 2013

The opening of Singita Ebony Lodge in 1993 ushered in a new era for the Afri­can safari. The property, which featured just five tent suites on a 45,000-acre concession within South Africa’s Sabi Sand Reserve, combined extravagant accommodations with an authentic wildlife experience, bringing plunge pools, lavish living spaces, and gourmet cuisine to one of Africa’s most bountiful regions. Since Ebony’s debut, the South Africa–based Singita has opened 11 additional camps and lodges on more than half a million acres of protected land throughout the continent.

In Tanzania, the 350,000-acre Singita Grumeti is the ultimate expression of the company’s commitment to authenticity, exclusivity, and conservation. The private concession, which borders Serengeti National Park, is home to only five camps and lodges, including a six-tent mobile camp that travels with the region’s migrating wildebeests, zebras, and gazelles. Here, as at other Singita properties, the limited number of guests allows for intimate—even unrivaled—game sightings, while the company’s antipoaching, educational, and other conservation and charitable programs help ensure the long-term sustainability of the preserve and local communities. www.singita.com

These three epic itineraries offer incredible experiences at some of the best destinations in Italy…
When the blistering sun makes the thought of outdoor play unbearable, escape to these cool-weather...
Guests can experience the royal treatment at the newly renovated castle hotel…
Photo by Eboni Robyn
The 30-room hotel has particular focuses on art, culture, and fitness…
MGM Resorts International Design Group spared no expense wowing its guests with extravagant...
Photo by Don Riddle
FREE PREVIEW: The Rosewood San Miguel de Allende is among the Top 100 Hotels featured in the May...
Travel on the exclusive rail line includes en suite cabins and destinations in the Balkans and Iran…
The new suite features numerous automotive touches and affords incredible views of Turley’s largest...
Photo by Christopher Cypert
FREE PREVIEW: The Ritz-Carlton, Kyoto is among the Top 100 Hotels featured in the May issue of Robb...
The private-island resort provides welcome relief from Venice’s throngs of tourists…