facebook twitter pinterest instagram You Tube
<< Back to Robb Report, August 2013

Luxury's 25 Most Innovative Brands: Singita

Jackie Caradonio

The opening of Singita Ebony Lodge in 1993 ushered in a new era for the Afri­can safari. The property, which featured just five tent suites on a 45,000-acre concession within South Africa’s Sabi Sand Reserve, combined extravagant accommodations with an authentic wildlife experience, bringing plunge pools, lavish living spaces, and gourmet cuisine to one of Africa’s most bountiful regions. Since Ebony’s debut, the South Africa–based Singita has opened 11 additional camps and lodges on more than half a million acres of protected land throughout the continent.

In Tanzania, the 350,000-acre Singita Grumeti is the ultimate expression of the company’s commitment to authenticity, exclusivity, and conservation. The private concession, which borders Serengeti National Park, is home to only five camps and lodges, including a six-tent mobile camp that travels with the region’s migrating wildebeests, zebras, and gazelles. Here, as at other Singita properties, the limited number of guests allows for intimate—even unrivaled—game sightings, while the company’s antipoaching, educational, and other conservation and charitable programs help ensure the long-term sustainability of the preserve and local communities. www.singita.com

Read Next Article >>
Phuket, Thailand The rocky bluff that dominates portions of this island’s west coast is a...
Various packages are available for the experience at the Venetian hotel, which runs from December 5...
The capital city’s design gurus are redefining going Dutch.
Guests can stay in a one-bedroom suite inside a three-story sculpture that looks like a seated...
The exceptional experience marks the Central California wine retreat’s 15th anniversary…
The $250 million hotel is a modern reflection of the city’s rich past…
The design of the rebuilt safari camp was inspired by a scaly anteater native to Africa…
From Mexico to the Maldives, these elite beach retreats offer a warm embrace to winter travelers…
Photo by Sanchai Loongroong/Getty Images;
The Burmese night is quiet as my fellow passengers and I file onto Road to Mandalay’s observation...
A towering guard in a green-and-gold turban lifted an umbrella to shield me from the sun as we...