FrontRunners: Lucky Sevens

<< Back to Robb Report, Reader’s Choice

With just 77 examples scheduled for production, the Aston Martin One-77 ( might be the most elusive Aston ever. The car’s rarity—and estimated $2 million price—is a function of its production process. “We will hand-beat the body panels,” says Marek Reichman, Aston Martin’s director of design. “The whole process will take more than 300 man-hours per car.”

Reichman confesses that the One-77’s massive 7.3-liter V-12 engine was an afterthought. “We don’t like to talk about zero-to-60-mph times or what the capabilities are,” he says. “The One-77 is as close to automotive art as we can possibly get; that is the real inspiration.” Nevertheless, the car’s capabilities are worth mentioning: It is expected to produce 700 horsepower and more than 500 ft lbs of torque. The One-77 also will have such customizable features as a driver’s seat that can be fitted to your backside and paddle-shift responses that can be tuned to your touch. As of December, Aston Martin had received more than 100 expressions of interest, but it had not yet accepted any deposits.

Penske Luxury

Sponsored Content