Luxury and Design Emphasized through Robb Report Partnership for 2016 North American International Auto Show
DETROIT, December 10, 2015 – The North American International Auto Show (NAIAS) announced today that Robb Report, the leading global luxury lifestyle brand, will be an official media partner for the 2016 NAIAS. As part of the partnership, Robb Report’s expert editorial team, alongside a soon to be announced VIP host, will broadcast live from their studio exhibit on the show floor of NAIAS with real-time spotlight interviews featuring the automotive industry’s most prominent names including pioneering executives, innovative designers, acclaimed museum and collection curators and top international collectors.
“Robb Report delivers an unparalleled global focus on luxury and design,” said Paul Sabatini, 2016 NAIAS Chairman. “In addition to their extensive NAIAS coverage and planned engagements, Robb Report will also spotlight the city of Detroit’s cultural dynamism through ongoing content creation surrounding the host city’s booming manufacturing, technology, art, music, and culinary scene.”
Marking a milestone 40th anniversary in 2016, Robb Report will commence celebrations through the brand’s inaugural partnership with NAIAS. For the first time in show history, NAIAS attendees will experience an array of the industry’s most talked about marque models and stunning vintage cars, all on display in Robb Report’s interactive and engaging show floor exhibit. Show guests can also watch Robb Report’s live broadcast straight from the NAIAS show floor, featuring interviews with top industry talent and cultural icons.
“Our esteemed automotive experts at Robb Report count down the days each year to NAIAS, as they know they’ll uncover the latest breaking news and trends straight from the industry’s most talked about brands and executives,” said Stephen Colvin, Chief Executive Officer, Robb Report. “Through the partnership with NAIAS -- truly a first of its kind, we’ll provide a 360-degree view of the automotive industry with focus on the design, innovation, and technology, all amidst the backdrop of the booming cultural and luxury force that is Detroit.”
As part of their onsite engagement during the auto show, Robb Report will partner with NAIAS and EyesOn Design to host a celebratory cocktail event for the winners of the annual EyesOn Design Awards, which serves to honor the finest in design among concept and production vehicles each year. Winning designers from the most iconic brands will be interviewed live at Robb Report’s studio space on the floor of NAIAS.
In addition, Robb Report will partner with NAIAS for the ninth year of the ultra-luxury automotive event, The Gallery, which has become the official kick off to NAIAS. Hosted once again at the luxurious MGM Grand Detroit, guests will enjoy dinner served by world-renowned chef Wolfgang Puck and have the opportunity to stroll through a $7 million collection of the most amazing automobiles the world has to offer. As an accompaniment to the high-end vehicles, Robb Report has curated a selection of luxury auction items from the worlds of hospitality, culinary, style and design.
Stay tuned in the coming weeks for a series of exciting announcements detailing all aspects of the collaboration between NAIAS and Robb Report.
About Robb Report
Celebrating its 40th anniversary in 2016, Robb Report is the authoritative voice in the global luxury market. Widely regarded as the single most influential journal of living life to the fullest, Robb Report covers the newest in what matters most to its discerning and sophisticated audience, including luxury automobiles, aircraft, fine dining, travel, timepieces and fine jewelry, style and design, arts and culture, spirits, and cigars. For more information, visit the Robb Report website at RobbReport.com and connect with us on Twitter (@robbreport), Instagram, Pinterest and Facebook.
Robb Report is accessible to digital users at RobbReport.com, in a variety of digital newsletters, and apps are accessible via iPad, Kindle Fire, and Nook Tablets. It is also available through Zinio’s online newsstand, Magzter, and Google Play.
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About the North American International Auto Show
Now in its 28th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit naias.com.
2016 NAIAS Dates:
The Gallery – Saturday, January 9, 2016
Press Preview - Monday-Tuesday, January 11-12, 2016
Industry Preview - Wednesday-Thursday, January 13-14, 2016
Charity Preview - Friday, January 15, 2016
Public Show - Saturday-Sunday, January 16-24, 2016
Director of Communications, Robb Report
Phone: (212) 201-2912
Cell: (716) 440-3027
PR Manager, NAIAS
Phone: (248) 283-5139
Cell: (248) 763-6116