Robb Report Gears Up With Launch Of New Digital Content Platform—Robb Gear
ROBB REPORT GEARS UP WITH LAUNCH OF NEW DIGITAL CONTENT PLATFORM—ROBB GEAR
NEW YORK, NY (November 20, 2015) — The international luxury lifestyle authority Robb Report is getting in gear for the holidays with the launch of a new digital platform. Already known for curating the best of the best in luxury lifestyle, the brand shifts gears to the world of cutting-edge products with Robb Gear (robbgear.com), a comprehensive curated collection of the world’s ultimate gear and groundbreaking goods on land and water, including tools and technology.
With an eye toward the authentic and reliable, Robb Gear serves as a one-stop shop for enthusiasts, offering a deep dive into the must-have products of the season and direct access to purchase from the innovative brands behind them. Robb Gear launches with a coveted selection from over 100 brands, ranging from new releases to products that are consistent stalwarts in their category. For items such as the Moots Frosthammer fat-tire bike, Miura’s New Wedge Series golf clubs, and Bomber Ski’s AM Woodie all-mountain skis, Robb Gear curates and educates with informative product facts, brand videos, instructional guides, and related products.
“The Robb Report audience is an active one,” said editor in chief Brett Anderson. “Our readers embrace life and the best that it has to offer on all levels—from collecting cars and timepieces to rock climbing and scuba diving. We designed Robb Gear to complement our current content channels, providing readers with valuable information on the indispensable tools that will help them achieve their personal best, from a reliable and authoritative source.”
Robb Gear offers readers the opportunity to create their own community profile and upload personal product picks, to be vetted by Robb Gear’s team of editors for posting. Plans are in the works for an influencer network of category experts to provide commentary and product evaluation, along with a Robb Gear blog that will spotlight user-generated submissions, cutting-edge content, and customer reviews.
The December issue of Robb Report will feature a brilliant array of gift suggestions courtesy of Robb Gear, all of which are sure to make the holiday season merry and bright. From dive computers and surfboards to skis and cigar cutters, Robb Gear uncovers the best tools and toys for the true enthusiast. The December issue of Robb Report will hit newsstands November 24, 2015.
About Robb Report
Celebrating its 40th anniversary in 2016, Robb Report is the authoritative voice in the global luxury market. Widely regarded as the single most influential journal of living life to the fullest, Robb Report covers the newest in what matters most to its discerning and exceptionally affluent audience, including luxury automobiles, aircraft, fine dining, travel, timepieces and fine jewelry, style and design, arts and culture, spirits, and cigars. For more information, visit the Robb Report website at RobbReport.com and connect with us on Twitter (@robbreport), Instagram, Pinterest and Facebook.
Robb Report is accessible to digital users at RobbReport.com, in a variety of digital newsletters, and apps are accessible via iPad, Kindle Fire, and Nook Tablets. It is also available through Zinio’s online newsstand, Magzter, and Google Play.
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Director of Communications