ROBB REPORT LAUNCHES SUBSCRIPTIONS FOR iPAD APP, JOINS NEWSSTAND IN iOS5 FORMAT
App Features Slideshows, Video Footage, and Enhanced Coverage of Luxury World’s Most Exceptional New Products and Services
MALIBU, CA (November 1, 2011) – Furthering its position and accessibility to a growing digital audience, international luxury lifestyle authority Robb Report today announced the availability of an annual subscription to its iPad edition, as well as its inclusion on the App Store Newsstand for users who upgrade to iOS 5.
The moves mark the latest expansion of the 35 year-old luxury brand’s digital presence, which has experienced significant growth since becoming available in the iTunes App Store earlier this year.
Robb Report’s new annual iPad subscription option, offered at a cost of $49.99, represents a savings of 48 percent off the single-issue price of $7.99. Access to the iPad edition remains free for current print subscribers.
“These two new offerings come in response to persistently growing subscriber demand for greater accessibility to our enhanced content and interactive advertising on the iPad,” said Robb Report Vice President of Digital John Anderson. “Inclusion in the Newsstand provides us with an ideal opportunity to promote our brand to Apple’s affluent and growing audience.”
Providing access to all of the print magazine’s content when viewed in “portrait” (vertical) format, the Robb Report iPad app unlocks a wide range of editorial enhancements when operating in “landscape” (horizontal) mode. In addition, all advertising in the landscape mode includes interactive features.
Unveiled earlier this year, Robb Report’s iPad app offers users offer unique content including interactive features, hotspots, animation, slideshows, and videos featuring the international luxury world’s most extraordinary new products and services.
Produced with stunning visuals utilizing the latest technological advances, Robb Report’s app content will be presented in an innovative and intuitive manner that engages the user and enhances the experience for luxury enthusiasts.
The new app is accessible at: /ipad-download
These announcements coincide with the release of Robb Report’s November issue and iPad edition, which offer a comprehensive look at the luxury world’s most exceptional new watches and jewelry, and an exclusive “first drive” of Maserati’s 2012 GranTruismo MC. November’s iPad edition also includes a new “hidden image” reveal feature that offers a one-of-a-kind introduction to Maserati’s newest head-turner.
Now in its 35th year, Robb Report is the international authority on the luxury lifestyle. The brand, in its digital and print forms, reports on exceptional products and services for the affluent connoisseur. Coverage includes automobiles, motorcycles, aircraft, art, dining, jewelry, watches, fashion, travel, homes, wines, spirits, and cigars. For more information, visit the Robb Report website at RobbReport.com.
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Jeff Perlman/Brandware Public Relations
818.598.1115 / 818.317.3070
For hi-res screenshots of the app please visit: http://www.robbreport.com/Resources/nov-issue.zip