Robb Report Vices

A Selective Smoke

On the road to becoming one of the United States’ most successful self-made entertainers and entrepreneurs, Shawn “Jay Z” Carter has coined a number of iconic verses. One in particular, “Remind yourself, nobody built like you, you designed yourself,” from his 2002 song “A Dream,” provides an insight into his attitude toward what it takes for self-made success. Jay Z certainly has designed himself, and in the process of becoming one of the best-selling artists of all time, he also has successfully spearheaded projects as a producer, a sports agent, a fashion designer, and, most recently, a cigar blender.

Dominican based cigar brand, Cohiba began collaborating with Jay Z two years ago and has recently unveiled the fruits of that partnership. In our experience, celebrity collaborations in the spirits and cigar industries typically are more about the celebrity and less about the final product. But in this case, the Comador Cigar, born from Cohiba’s work with Jay Z, earns the renown generated from the entertainer’s involvement. “I worked with Cohiba because I knew they'd take my vision of a luxury cigar and bring it to life in the right way,” Jay Z said in a statement that was released around the time of the cigar’s unveiling. “We took our time working on this, to get the blend to exactly where I wanted it to be. Comador looks and tastes the way I think a cigar should.”

The Comador is a blend of proprietary Cohiba tobaccos from the Dominican Republic, Nicaragua, Honduras, and Mexico, wrapped in a Connecticut broadleaf. Aged for four years with measured exposure to light and air, the Comador tobaccos are finished in Dominican rum barrels, where they rest for 12 months; it’s those barrels that impart just enough spice, while also producing a flavored smoke befitting a buttery sipping spirit.

That luxurious smoke is matched with a luxurious package. The cigar itself is handsomely dark with a gold band, and it’s available in three formats:

  • The Comador Robusto box: A package of seven at a retail price of $210.
  • The Comador Travel Humidor: Holding seven sticks, this humidor-on-the-go ($350) is lined with cedar and boasts a humidification unit in the hand-plated metal cap.
  • The Limited Edition Comador Humidor: A hand-stitched, textured-leather exterior opens up to mahogany-lined doors and cedar trays that hold as many as 56 Comador sticks. The $999 unit comes stocked with 21 cigars (seven of which are found inside the accompanying Comador Travel Humidor). Only 350 examples of this limited-edition humidor were made and most have been sold.

Plenty of cigars are meant for enjoying everyday moments, but this isn’t one of them. Along the path to success, pivotal moments will arise—moments that call for a rich, luxurious cigar. This is a cigar worthy of those moments.