True Refrigeration unveils residential showroom at LuxeHome in the Merchandise Mart

CHICAGOTrue® Refrigeration—the leading refrigeration and freezer choice of top chefs, hotels, beverage providers and discerning homeowners for more than 70 years—will be unveiling the new “True Residential Design Showroom – Chicago” at LuxeHome® in downtown Chicago’s famed Merchandise Mart, establishing its presence at one of the most prestigious design destinations in the country.

LuxeHome, the world’s largest collection of premier boutiques for home building and renovation, home to over 35 boutiques spanning over 125,000 square feet of space, welcomes True to its Design Resource Center in suite 163. The Design Resource Center at LuxeHome is 6,000 square feet of inspiration and offers visitors the opportunity to seek new ideas, whether browsing through the elegant vignettes or consulting with the resident LuxeHome Concierge in order to customize their shopping experience.

“True’s custom-designed space at the Merchandise Mart will feature multiple vignettes that showcase our industry-leading refrigeration products and multiple customization options, providing the ultimate inspiration for homeowners and designers,” said True Director of Sales and Marketing Steve Proctor. “We look forward to presenting our residential products to the Chicago market at this new esteemed location.”

“We are excited to unveil True Refrigeration’s boutique showroom at LuxeHome to feature its elegant and impressive residential kitchen appliances,” said Blair Loftspring, Marketing Director, Building Products Industry, theMART. “Designers, architects and homeowners will have the opportunity to see these luxury kitchen products firsthand in a custom-designed setting that will spark their imagination and help them envision all-new possibilities for their homes.”

TWEET THIS: New @true_res showroom in @LuxeHome_Chi includes indoor & outdoor #kitchen vignettes custom-designed by @VDADesigns

The new residential showroom was custom-designed by Vanessa Deleon—a well-known New York-based interior designer, lifestyle expert, television celebrity and True Brand Ambassador. The space features three vignettes of different design aesthetics (traditional, transitional and modern), a center island showcasing True’s outdoor applications, and a wall-sized “Build Your True” display featuring the company’s new color finishes and hardware options.

“I wanted to create an innovative, forward-thinking space that tells a story with True’s refrigerators and freezers at the forefront. Each beautiful vignette relates to a different design genre, featuring show-stopping cabinets and gorgeous countertops without taking away from the appliances,” said Deleon. “Specific, little details like the steel doorframe to complement the stainless, or gold knobs to pair with True’s new matte black finish and copper hardware, truly celebrate their products.”

The True showroom at LuxeHome will open in April and encompasses nearly 500 square feet. It will be open to the public on weekdays from 9 a.m. to 5 p.m. and on Saturdays from 10 a.m. to 3 p.m.

For more photography featuring custom-designed spaces that utilize True Refrigeration’s new products, custom finishes and hardware options, see “True at KBIS 2017” on True’s website.

About True Refrigeration

True Refrigeration is a division of True Manufacturing Company. For more than 70 years, True has been an industry leader in commercial refrigeration. Now, homeowners can experience that same quality with True Refrigeration, an authentic commercial refrigeration line refined for the home. Handcrafted in the USA with the same meticulous attention to quality and detail industry professionals demand, the residential series includes full-size refrigerators and refrigerator columns; and undercounter wine cabinets, refrigerators, beverage centers, refrigerator drawers, beer dispensers and ice machines. For more information about True Refrigeration, call 888-616-8783 or visit www.true-residential.com

About LuxeHome

LuxeHome is the world’s largest collection of premier boutiques for home building and renovation located on the first floor of the Merchandise Mart in Chicago. With more than 125,000 square feet of showroom space featured in over 35 boutiques, LuxeHome is host to the finest products for home building and renovation from the most recognized and respected manufacturers worldwide.

LuxeHome offers discerning homeowners and trade professionals one-stop shopping convenience with access to the finest kitchen, bath, tile, lighting, cabinetry, appliances, countertops and much more. LuxeHome displays the widest selection of products to suit all upscale design styles, from modern European to classic American to traditional English. In addition to the extensive lineup of premier brands, each boutique offers knowledgeable designers who are available to assist with all phases of each design project. LuxeHome’s boutiques are open for shopping Monday through Saturday. For more information, visit www.luxehome.com. Follow LuxeHome on Facebook, Houzz, Instagram and Twitter.

Vornado Realty Trust, owner of theMART, based in New York City, is a fully integrated equity real estate investment trust. www.vno.com

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