Etro Applies Its Signature Style to an Exclusive Set of Guitar Cases

  • Christina Garofalo

Etro has created a limited run of leather guitar cases with eclectic hand-tooled details inspired by charrería (Mexican rodeo), the national sport of Mexico. On one of his many trips to Mexico, Kean Etro—menswear designer for the family-owned-and-operated label—was inspired by the sport, which is engaged in alongside mariachi music at annual competitions. Kean Etro integrated the experience into his spring 2014 clothing collection with patchwork details in leather, suede, and canvas; his most poignant iteration, however, is the guitar case, which is crafted using traditional Mexican saddle-making techniques, including hot-iron branding to apply Etro’s signature paisley motif to the aged and waxed leather exterior. The two models available in the United States (price upon request) will hit stores in January. (212.317.9096, www.etro.com)

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