FrontRunners: Grand Slammers

<< Back to Robb Report, December 2004

Nearly 75 years after Bobby Jones achieved golfing immortality by winning the Grand Slam as an amateur, the Bobby Jones Golf Co. (866.
858.5522) is releasing a set of drivers and fairway woods intended to capture the icon’s polish and talent. The clubs’ creators, however, insist that the limited-release metal woods are not showpieces. “I don’t want to hear that these clubs are collector’s items,” says designer Jesse Ortiz. “These dogs hit.”

Ortiz, a 40-year industry veteran, has incorporated into the Bobby Jones Collection clubs some innovations that their namesake could never have envisioned. The designer experimented with a variety of metals to reposition weight in the heads and then paired them with a 47-gram graphite shaft built by Japanese company Fujikura. The result is a series of woods that look good while hitting long.

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