Goods & Services: Nature Calling

  • Wooden snowboards built by PowderJet
  • designed specifically for fresh powder.

Jesse Loomis began to tire of snowboarding during the winter of 2008. He’d been riding boards for almost two decades, but as a father of three, he no longer took the same risks on the mountain that he once had as a fearless 20-year-old. The overall experience was beginning to grow stale, but his kids were approaching ages that would allow Loomis to introduce them to the sport. On a whim, he grabbed his old Burton Elite 150—his first snowboard from the late 1980s—and trudged up the hill behind his home in Vermont to show his kids what snowboarding was all about. “I wanted to reconnect with my youth and have a different snowboarding experience,” he explains. “I wanted to experience something new. I hadn’t ridden it in 20 years, so it was about bringing a little freshness back to the sport.”

The ride did the trick, and it inspired Loomis to create a new board that could deliver the surflike feeling that his classic board provided. The challenge, he discovered, was designing a board that could deliver that uninhibited sensation without sacrificing the performance features that today’s snowboarding audience demands. By the following fall, Loomis had thought through his design and retreated to his woodworking shop to build a revolutionary snowboard. What emerged, according to Loomis, was a board that worked perfectly. Today, the 40-year-old is the sole proprietor of PowderJet (www.powderjets.com), a company that Loomis established to build and sell his wooden snowboards in limited numbers.

In the beginning, Loomis offered only one board—the Gypsy ($550)—which comes in two sizes, one slightly less and one slightly more than 5 feet long. While it includes modern snowboard features like a reverse camber, a concave tail (for a surflike experience), and a deep tapered sidecut (for quick turns), the Gypsy is not equipped with metal edges, which makes it a board designed exclusively for powder. “The edgeless board is kind of like a utopian board,” Loomis explains. “It’s a board for perfect conditions and the board that you’d take out on perfect days.”

Not every winter day offers ideal conditions (especially in New England), so Loomis added a second model—the Cleaver ($600)—which includes metal edges for icier conditions and hardpacked snow. Regardless of the model, Loomis says that all PowderJet boards are created with the same goal. “They’re built for getting you out into the powder and they’re made to encourage you to go out looking for powder,” he says. “It’s about getting out in the mountains and actually getting in touch with nature.”

Roger Bannister was the first man in history to run the mile and demolish the four minute barrier,...
Surf’s up at these top Southern California resorts that rip it on wave-riding experiences…
From gourmet s’mores to outdoor seating, these 10 items will help you camp in style…
Photo by David Lominska
The Sport of Kings returns to the American Riviera…
The GolfBoard, the Quadrofoil, and a bespoke dune buggy are among the fun-filled finds…
The 2015 Necker Open includes 36 holes and four days on Richard Branson’s private Caribbean island…
From grills to golf carts, our Father’s Day gift guide has something exceptional for every dad…
Abercrombie & Kent has organized special travel packages for the events…
The German automaker’s bike is built from super-lightweight components…
The German bicycle maker’s new mountain bike pays tribute to the Mercedes-AMG GT sports car…