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Boxer Trunk

<< Back to Robb Report, Robb Report November 2014

An unforgettable signature design must be not only aesthetically pleasing but also immediately identifiable and able to stand the test of time. More than a century after artisans emblazoned the first trunk with the Louis Vuitton monogram, the logo continues to meet these criteria. In 1896, when Georges Vuitton introduced the simple overlapping L and V as a tribute to his father, Louis, who passed away four years earlier, graphic designers hailed the insignia as an innovation. To underscore both the symbol and the brand’s staying power, the company recently unveiled its most ambitious monogram project yet. The Icon and the Iconoclasts: Celebrating Monogram encompasses the work of six artists known for blurring the lines between fashion, art, architecture, and industrial design—Frank Gehry, Rei Kawakubo, Christian Louboutin, Marc Newson, Cindy Sherman, and Karl Lagerfeld—each of whom agreed to develop a personal vision of what the monogram represents. Lagerfeld’s concept, in particular, is both playful and practical. “I know more and more women—and men too—who have started to box,” he says. “I thought it was something that one should do, if possible, in a very expensive way.” The designer conjured up an extra-long trunk (price upon request) that houses a full-size punching bag and all the necessary accoutrements, including monogrammed boxing gloves. “It is a huge toy,” he notes, “for spoilt, grown-up people.”  

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