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Call Me Theodore

Herb and Norma Fink were a pioneering power couple back in 1969 when they were among the first to open a luxury retail store, Theodore, on the then-sleepy Rodeo Drive. Along with Jerry Magnin, from the defunct store of the same name, and the late Dick Carroll of Carroll & Co., they created the Rodeo Drive Committee that helped transform the Golden Triangle of Beverly Hills into a bastion of upscale design and retailing. This fall, the Finks have turned their attention to nearby Camden Drive, where they’ve created their sixth Theodore store–an impressive 5,000-square-foot space inspired by the retro beach glamour of St. Tropez in the 1960s.  Behind the store’s pool- blue glass façade, customers will discover a comprehensive collection of contemporary, and sometimes avant-garde, menswear including designs by Alexander McQueen, Helmut Lang, Ann Demeulemeester, Martin Margiela, and newcomer Haider Ackerman, among others.  (310.276.0663)

—William Kissel

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