The English clothier Turnbull & Asser—known for the superior shirting it has created for royalty, celebrities, and tastemakers since its inception—celebrated its 125th anniversary last year by opening a three-floor flagship store on 57th Street in Midtown Manhattan, where it provides a comprehensive custom shopping experience that goes well beyond shirts.
In the Bespoke Room, clients can work with designers to create everything from shirts, ties, and pocket squares to socks, gloves, and even umbrellas. What’s more, Turnbull & Asser expanded its standard suiting lineup (which previously comprised only the basics—navy, black, and pinstripes) to include a range of colors, patterns, and cuts exclusive to the 57th Street store as a part of a new made-to-measure suit service (prices start at $3,200). The store also features an impressive collection of vintage watches from Chopard, Rolex, and more, as well as antique cuff links, tie clips, and money clips, among other items.
In addition to all the new offerings, Turnbull & Asser has dedicated a large part of the store to its storied past. The woodwork, for instance, mirrors that in the London shop on Jermyn Street, which was built in 1903. Shirts from 1941 through today showcase the company’s style evolution, and notable pieces—such as the famous red-velvet “Siren” jumpsuit designed for Winston Churchill and the cane created for Charlie Chaplin—are displayed like museum exhibits.
For customers whose tastes demand a bit of showiness to go along with all that tradition, the new store is one of the few places in New York City where you can get a quality velvet smoking jacket and a two-tail tuxedo. (212.343.1261, www.turnbullandasser.com