IfOnly, an experiential marketplace that donates a portion of its proceeds to charities, announced today the launch of its Fashion and Style categories, providing insider access to industry icons such as Oscar de la Renta, Diane von Furstenberg, Prabal Gurung, Lori Goldstein, Rachel Zoe, Jen Atkin, Katey Denno and Russell James. Now, on an ongoing basis, fashion enthusiasts and fans alike can experience a true behind-the-scenes journey into the lives, runways, and studios of these world renowned luminaries, while giving back to a great cause at the same time.
Aligned with the onset of Mercedes-Benz New York Fashion Week in early September, IfOnly’s Fashion category will afford members unparalleled fashion experiences, such as access to Oscar de la Renta’s Spring/Summer 2015 runway show on September 9. The experience includes VIP backstage entry and the opportunity for a firsthand meeting and photo with the design legend. Further tied to the allure of the runway presentations is a multi-part experience to meet Prabal Gurung at his New York City studio. Guests will receive an advance preview of his Spring/Summer 2015 collection, backstage VIP access and premier seating during his show on September 6. This first-of-its-kind experience caps off with attendance at Gurung’s insider after-party.
With the launch, IfOnly will become the exclusive platform for members to purchase a hand-signed shoe or an elegant handbag worn during Oscar de la Renta’s Spring/Summer 2015 runway collection, as well as original, hand-signed design sketches and limited edition prints from fashion luminaries, providing a glimpse into the artistic evolution and inspirations behind these designers’ coveted collections.
Starting in the fall, IfOnly’s customers will have the opportunity to tour the DVF Studio Headquarters, and enjoy an intimate one-on-one tea with empowering icon Diane von Furstenberg.
“The designers sharing experiences on IfOnly are not only amongst the most famous in the world, they are also the busiest, and we are grateful that their unique offerings are benefiting worthy causes,” said IfOnly founder and CEO, Trevor Traina. “Fashions change each season but the experiences offered on IfOnly will create memories lasting a lifetime.”
For the first time ever, IfOnly’s Style category has brought together leading talent behind the craft in the fashion and beauty industries, including celebrity stylists, makeup artists, hair stylists, photographers and editors. Icons such as Rachel Zoe, Leslie Fremar, Kate Young, Katey Denno, Jen Atkin, Russell James, and Lori Goldstein provide unprecedented opportunities to fans looking to take their style or beauty game to the next level – from a private shopping trip and styling session to the curation of a custom look for a wedding day or gala event.
Fashion and Style luminaries partnering with IfOnly have each designated a benefitting charity including New Yorkers For Children, She’s the First, Save the Children, Shikshya Foundation Nepal, and The Nomad Two Worlds Foundation, among others.
IfOnly delivers extraordinary experiences for good. Founded in 2012 by serial entrepreneur Trevor Traina, IfOnly is a premium experiential marketplace that offers exclusive experiences to customers who are passionate about food, wine and spirits, music, sports, entertainment, travel and beyond. IfOnly partners with A-list luminaries to curate dream experiences at every price point, with a trusted charity benefiting from each purchase. Now the largest site for curated or customized offerings, IfOnly has expanded its vertical categories to include outdoor adventure, fashion, gaming, niche leisurely activities and more. To date, IfOnly has worked with celebrities such as Lady Gaga, Paul McCartney, Kobe Bryant, Andre Agassi and Alice Waters, collectively raising money for more than 200 different charities.