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Holland & Sherry’s First Store Offers Everything Bespoke

For 185 years, the Scottish company Holland & Sherry has been making exquisite fabrics and supplying Savile Row tailors and their peers around the world. Fourteen years ago, the company branched out into interior fabrics and began selling its wares to designers looking to create wall coverings, drapes, and upholstery. If you weren’t working deep in those trades, though, you might not have come in contact with the company.

But now, the world’s first Holland & Sherry retail store is offering customers a complete assortment of bespoke design services in a cavelike space tucked semisecretly behind a sculpture gallery on Manhattan’s Lower East Side is. “The store is basically the opposite of what we do in the rest of our business,” says the company’s president, Bryan Dicker. “We can design your whole home, your wardrobe, and everything in between. Pretty much every product in the store we can do custom.”

He’s not just talking about fabrics. The store, which was designed by the renowned interiors master Eric Hilton (who designed, among other things, Bill Gates’s house and the Ralph Lauren store in London), is set up like an intimate parlor in a Scottish castle, with a giant stone hearth, tartan patterns on the walls, a life-size model horse, shelves of antique silver barware, and elaborate pieces of taxidermy art. “We wanted the room to highlight what we feel Holland & Sherry looks like,” Dicker says.

The store’s manager, Anastasia Ratia, is an accomplished designer herself, and her team works with clients to come up with bespoke solutions to any design needs. “We want to build relationships with our clients, and we want them to be part of the creative process with us,” Dicker says. “Lighting, furniture, antiques—whatever you don’t have, we can source it for you if we don’t have it here.”

And, of course, there are the clothes—custom shirting for men and women, custom trenches and dresses for women, and bespoke suits for men. There are thousands of fabrics to choose from, and suits range from about $4,800 to $50,000—the latter for one made of extremely rare worsted vicuña. (212.343.1261, www.hsbespoke.com)

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