Kiton is introducing a brand of clothing to the U.S. that can best be classified as Kiton Light. The company’s Sartorio label, purchased from Italian suit maker Attolini in 2002 and available up until now primarily in Europe and Japan, is intended as “a stepping stone from Ermenegildo Zegna to Kiton,” says Kiton chief executive Antonio De Matteis. The label is designed for a younger businessman who isn’t quite ready to spend upwards of $7,000 for a ready-made Kiton suit and as much as $20,000 or more for a custom K-50 model.
A Sartorio suit is priced about 40 percent less than Kiton, but at $4,000 and up it is clearly not for the masses. There are other differences as well. “When a man wears Sartorio he starts to wear a handmade garment,” says De Matteis, noting that the suit is mostly tailor made with the exception of a few key areas, including parts of the shoulders and collar. Now made in the same Naples, Italy, factory as Kiton, the Sartorio suit is cut slightly trimmer and constructed from fine cotton, cashmere, and wool rather than the rare blends used to produce the completely handmade, higher-priced label. “With Kiton, the style is the man,” says De Matteis. “With Sartorio, the style is the suit.” (212.486.5250, www.kiton.it)