Prada has opened its first boutique in Marrakech, within the historic hotel La Mamounia near the ramparts of the old city. The legendary address has been patronized by celebrities and politicians—it was a favorite of Winston Churchill—since it opened in 1923 and seems a natural fit for the exclusive Italian luxury fashion house. “La Mamounia and Prada share a very deep historical background, and the name of the two brands are a source of fascination, thanks to their discretion and grace,” says Denys Courtier, executive director of spa and leisure at La Mamounia.
The boutique in Marrakech was designed by Roberto Baciocchi and is a throwback to the original Prada store, which opened in 1913 in Milan; it features black-and-white-checkered marble flooring, brass-framed mirrors, and a muraled wall depicting the Rex, one of the world’s first luxury cruise ships. The brand’s leather goods and accessories take center stage at the 538-square-foot boutique. Architectural handbags, like the briefcase-inspired flap bag, are displayed like works of art in oval wood-and-crystal display cases, and the shopper can peruse Prada’s luggage line while seated in one of the chartreuse Clover Leaf sofas designed by Verner Panton. (prada.com)