Gucci has long provided accessories for traveling in style. Indeed, the Italian fashion house, whose offerings now range from car interiors to iPad cases, was founded by Guccio Gucci, in 1921 in Florence, as a luggage atelier.
Gucci’s signature clothing designs, bearing the GG logo or a horsebit embellishment, were made famous by celebrities who sported the brand during their well-publicized visits to Capri, the Costa Smeralda, and other fashionable Mediterranean destinations in the 1950s and 1960s. “The international jet set were photographed everywhere wearing their favorite Gucci pieces,” says the brand’s creative director, Frida Giannini. “They became the house’s ambassadors.”
Gucci’s new Viaggio collection of men’s and women’s clothing, accessories, and luggage continues the brand’s association with travel, but it might not suit jet-setters. The line’s designs, color range, and fabrication are better fits for the 21st-century executive whose globe-trotting will more frequently take him or her to Moscow or the Middle East on business than to a Mediterranean island on vacation.
Viaggio (the word is Italian for “travel”) caters especially to the modern man on the move. All of the collection’s wardrobe pieces—from business suits to attire intended for more leisurely pursuits—are made of lightweight, technical fabrics that are available in black, dark navy, white, and khaki. (Footwear is an exception: The collection’s moccasins and high-top sneakers are fashioned from soft black leather.) The Viaggio suit ($2,050) is designed with a relaxed shoulder and crafted of wrinkle-resistant wool. It is the ideal suit for when you have to hop off an airplane and go directly to a meeting. The collection’s outerwear (priced from $1,000 to $3,000)—which includes a bomber jacket and a matte-nylon, classic-fit trench coat—features removable and reversible vests. Some jackets come with a travel pouch that enables easy stowage in a carry-on.
The Viaggio collection’s functional travel items include a neck cushion, a blanket, and luggage. A shirt case, tote, duffel, and backpack are available in black nylon or calfskin emblazoned with the GG logo. Even the webbing on the bags receives the Viaggio treatment: It is go-with-everything black and gray, instead of Gucci’s traditional red and green.
Viaggio may recall the days when Gucci was the go-to brand for the jet set, but the line is designed for people who want to travel practically and stylishly.