Jewelry designer Ivanka Trump has moved her Madison Avenue jewelry store from its swanky Upper East Side location to Mercer Street in SoHo. It’s not just a geographical change; the jewelry reflects a younger, hipper tone as well. The designer unveiled her new Downtown Collection, which ranges from a stacked pearl ring ($650) to a diamond-encrusted ebony cuff ($3,600), at the store, along with a series of one-of-a-kind couture pieces, a bridal salon, and a bar and reading lounge that serves Champagne.
For clients seeking bigger rocks and privacy for their purchase, Trump has created a private shopping room, and the store also carries the brand’s new line of timepieces and leather accessories, including evening bags, iPad covers, handbags, weekend totes, and wallets. (888.756.9912, www.ivankatrumpcollection.com)