Mauboussin, the prestigious Place Vendôme jeweler and one of France’s five historic jewelers, is sending a message of love with its new Le Premier Jour collection, which is being introduced this season. Le Premier Jour, which translates as “the first day,” refers to the feeling one has on the first day of falling in love.
Made of delicately wound threads of 18K gold, with or without diamonds sprinkled in, Le Premier Jour is a collection that will win the hearts of anyone falling in love or already in love. Available in white, yellow or rose gold as rings, pendants, necklaces and earrings, Le Premier Jour’s comes at price points that will entice not only fine jewelry connoisseurs but those aspiring to discover Mauboussin jewelry.
Always a provocateur of love since the jewelry house was founded in 1827, Mauboussin tells the story of Le Premier Jour with sultry screen actress Caterina Murino in a lushly produced one-minute video in black and white that inspires romance and love set to the music of a nocturne by Chopin.
Le Premier Jour is a collection that successfully combines Mauboussin’s fashionable side with its deeply rooted jewelry history. The prestige and provenance of the house of Mauboussin is recognized around the world. With prices for Le Premier Jour ranging from $810 for a simple 18K gold ring to $9,300 for a “sautoir” necklace, Mauboussin is able to welcome customers at many price points. For the past ten years, Mauboussin has been positioning itself as one of the most innovative jewelers by breaking free from the confines of the 19th and 20th centuries and engaging independent and assertive female customers who buy their own jewelry to reflect their own inner aspirations and desires.
Mauboussin was founded in Paris in 1827 and is one of France’s five historical high jewelers located on famed Place Vendôme. Mauboussin is not only the second oldest among the five, but also is independent from a large conglomerate. Mauboussin has more than 30 boutiques in France and other international cities such as Tokyo, Seoul, Singapore, Dubai, Marrakesh, Moscow, Tel Aviv and Beirut. In the US, the five-story flagship store is at 714 Madison & 63rd Street. Mauboussin offers a vast array of highly creative and chic rings, necklaces, earrings, bracelets in 18K gold with diamonds and other precious and semi-precious stones, in addition to a best-selling line of ladies and men’s watches made in Switzerland, women’s and men’s fragrances, fine writing instruments, handbags, scarves and sunglasses.