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Todd Reed Opens Showroom and Workshop in Southern California

Reed’s modern men’s jewelry is the focus of a new Venice Beach boutique…

The jewelry designer Todd Reed, known for his use of diamonds in their natural, rough form, this month opened a three-level, 6,000-square-foot store—with a workshop for men’s jewelry and accessories—in Venice Beach, Calif.

Known for using rough diamonds that appear more like tumbled rocks than sparkling stones, Reed has established a loyal following of men and women for his edgy, artistic style. The new store presents his wide breadth of men’s jewelry ($1,000 to $20,000), including pieces in textured sterling silver, 18-karat gold, and palladium, many with rough-diamond cubes, black diamonds, and jade, along with his signature contemporary dog tags. Reed is also unveiling a new collection of hand-stitched men’s leather belts and braided leather bracelets, made in collaboration with the Colorado-based leatherwork company Borlino. Many of the silver belt buckles feature a sprinkling of black diamonds and stones that reflect Reed’s jewelry aesthetic. The new location has a workshop on the main floor where clients can have pieces engraved, and on the second floor is the jeweler’s first bridal salon. The top level serves as living quarters for an artist in residence. (800.376.3609, www.toddreed.com)

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