Hublot and Shawn ‘Jay Z’ Carter celebrated their recently announced partnership and the release of the Shawn Carter by Hublot timepieces at a private lunch in Zurich, Switzerland on October 20th. Hosted by the brand’s CEO, Ricardo Guadalupe, the intimate affair was held at the historic Dolder Grand’s Michelin rated restaurant. Guadalupe and Carter presented the watches to guests and discussed the special collaboration.
Mr. Guadalupe stated, “We could not be more pleased to have Mr. Carter here with us today to celebrate both our partnership and collaboration. As a brand that prides itself on being first, different and unique, we are honored to have been chosen as the first luxury watch brand to partner with one of the most important cultural icons of our time.”
Shawn ‘Jay Z’ Carter flew in directly from his performances in Paris to continue the European leg of the “Magna Carta Holy Grail” tour in Zurich. Following the event, he debuted the 18K yellow gold Shawn Carter by Hublot timepiece at his show. Mr. Carter proved to be equally as excited about his new partnership with the Swiss luxury watch brand, saying, “As you can see by looking at the watch, this is something to be very proud of, it’s not just a celebrity endorsement or something you just put your name on, it’s something that is really unique to the partnership and it was done with the highest level of integrity and class.”
The decision to collaborate was an obvious one – Carter’s relationship with the watchmaker has long been lauded through his frequent references to the brand in his lyrics and his admiration for the luxury watchmaker’s bold designs and masterful innovation. Brought to life through the artist’s pop up installation within Barneys’ “A New York Holiday,” Mr. Carter chose Hublot to represent his iconic style through two custom timepieces from the luxury watchmaker’s Classic Fusion line. The limited edition collection will be available exclusively at Barneys New York and at select Hublot boutiques worldwide beginning November 20 and will then live on as part of the newly minted Shawn Carter Collection. The Shawn Carter by Hublot 45mm timepieces come in a 18K yellow gold and a black ceramic version, both on black alligator straps. The starburst emblem on the dial is the official logo of the Shawn Carter collection.
Twenty five percent of all sales from the collaboration will benefit the Shawn Carter Scholarship Foundation. Celebrating its 10-year anniversary, the Foundation is a New York-based charity, which awards post-secondary scholarships to students facing socio-economic hardships.