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The Evolution of Time

John Simonian, owner of the Los Angeles–based watch retailer Westime, has written his first book, titled Timepiece Machines. In 300 pages and 200 photographs, it examines every aspect of the watch industry—from the basic mechanics of watchmaking to its influence on machines throughout history—and the book also spotlights the leading brands. Simonian began his career by selling watches in the Middle East, and he became a prominent American retailer known for dealing in rare and exclusive timepieces by premium brands. After 35 years of selling and enjoying watches, Simonian wrote Timepiece Machines to educate his clients and support the products and brands that helped him establish his own career. Simonian has two stores in Beverly Hills and one in Los Angeles. (310.470.1388,

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