Founded in 1755, Vacheron Constantin is the oldest continuous watch brand in the world, yet it continues to develop some of the most innovative timekeeping concepts. Its newest introduction is the Quai de l’Ile, which is the first luxury watch that can be customized in 400 possible variations by the wearer. Named after the brand’s historic Geneva address at Quai de l’Ile, customers can “create their own watch” by selecting the lugs, case, bezel, straps, engraving, and more. It incorporates a high-tech security system that makes it impossible for counterfeiters to duplicate the timepiece, according to the Swiss brand.
London Jewelers, the prestigious New York watch and jewelry retailer, will unveil Vacheron Constantin’s watch configurator on October 18 at its Americana location in Manhasset during its first Petit Basel, which will present the world’s most coveted brands and their newest watches. Customized Quai de l’Ile models are priced from $29,900 for an automatic to nearly $60,000 for a day, date, power reserve in palladium. (London Jewelers, 516 .627.7475, www.londonjewelers.com)