Urwerk

BEST of the BEST 2014 | Style |Men’s Watches |Technical Innovation: Urwerk EMC

It takes a great deal of confidence to defy watchmaking’s current dogma, which demands that only purely mechanical timepieces be taken seriously from a horological standpoint. Avant-garde watchmaker Urwerk’s EMC watch ($125,000), however, manages to subvert such edicts by employing electronic components to improve the performance of its mechanics and, in doing so, remind the […]

Watches: Electric Avenue

“Electronics almost killed the Swiss watch industry,” says Urwerk’s cofounder and lead watchmaker, Felix Baumgartner. “Everyone remembers those sad days, which is why electronics remains a taboo in fine watchmaking.” This pervasive resentment, however, ultimately did not deter Baumgartner or the rest of his team from integrating electronics (albeit in the most horologically pure manner […]

Frontier Living

“The avant-garde has established itself,” says Urwerk designerMartin Frei. “We were not the only ones to do it, but we changed watches and we created a market.” Frei’s partnership with watchmaker Felix Baumgartner has earned him one of the most established names in watchmaking’s outer fringes. His is a small brand that has successfully challenged […]

201 Series

The 201 is the result of three years of research and development by a five-man team at Urwerk. In this innovative timepiece, time is displayed using telescopic minute hands operating through the middle of three orbiting and revolving hour satellites. The new Linear 100 Year Plus Indicator, inspired by the odometer of a car, keeps […]