The Peninsula Hotels has partnered with online luxury fashion retailer Net-A-Porter.com to create a series of stylish mini guides to the world’s most dynamic gateway cities, beginning with The Peninsula Paris in March 2015. The exclusive bite-sized guides will be published permanently on the respective hotel’s section of The Peninsula website (peninsula.com), and featured in the travel section of Net-A-Porter’s weekly online magazine, The Edit during the week of launch.
Each mini guide combines the two exceptional luxury brands to provide guests with unique insider knowledge on shopping, style and dining suggestions to make the most of their time in the ten Peninsula cities.
Published online in English, French, Simplified and Traditional Chinese and Japanese on The Peninsula site, and in English, French, German and Simplified Chinese on Net-A-Porter, the ten Peninsula mini guides will focus on a one-mile radius around each hotel. The style-savvy content and imagery will be divided into four sections: The Peninsula, providing guests with a curated visual tour of the hotel’s finest features; upcoming cultural events, dining and entertainment, shopping and fashion.
The first issue of the Peninsula and Net-A-Porter mini guide to Paris became available on March 26, straight after Paris Fashion Week. The Peninsula Hong Kong guide launched on April 2 and guides for Peninsula hotels in Shanghai (April 16), Manila (April 30) and Beverly Hills (May 14) will follow. The Peninsula New York guide will be published on September 3 to coincide with New York Fashion Week, while the Chicago guide will launch on September 17. Bangkok will launch on October 1, Tokyo on October 15 and Beijing on October 29, completing the 2015 publishing set.
This exciting partnership will also include events and benefits for hotel guests and Net-A-Porter customers, and provides additional engaging online content for Peninsula.com visitors.