For tropical vacations, Sir Richard Branson escapes to his private Necker Island in the Caribbean. But when he hears the call of the mountains, the founder of the Virgin conglomerate heads to Verbier, Switzerland. Broad and accessible off-piste terrain, a sociable community of English-speaking expats, and a central European location have made this Alpine resort town popular with travelers. When Branson is in the area, he stays at his nine-bedroom chalet, which made its debut last year as part of the Virgin Limited Edition collection.
Set high in the Swiss Alps, 800 feet from the main Médran lift station, the Lodge at Verbier is one of the few ski-in locations in town. The chalet, which is available for exclusive use for as many as 18 adults plus six children, includes two master suites with open fireplaces and views of the spectacular Swiss peaks. The property’s indoor pool area connects to a steam room, gym, and spa, and the backyard includes a small ice rink.
A karaoke machine, a disco ball, and live music performances add to the lodge’s après-ski options. If the party lasts until dawn, the 13 friendly staff members can help get you back on your feet and on the slopes, prepping breakfast and escorting you up the mountain. When you return, you can take a dip in the lodge’s outdoor hot tub while Bam Bam, the resident retriever, sleeps inside by the fireplace.
The Lodge at Verbier, +44.208.600.0430, www.thelodge.virgin.com
A ski-in Alpine lodge located 800 feet from the main Médran lift station in Verbier, Switzerland.
As many as 18 people can share nine bedrooms, including two master suites; a bunk room can sleep six additional children.
The kitchen is always open and is helmed at meal times by the chef. Dinner can be as formal or as informal as you wish.
A resident therapist offers an extensive selection of massages and beauty treatments using Yonka-brand products from Paris.
Indoor pool, steam room, gym, indoor and outdoor hot tubs, ice rink, books, games, karaoke machine, disco ball, and weekly live music performances.
$92,000 to $161,500 for an exclusive seven-night rental during the winter season for up to 18 people.