Arcade Attractions

While there is nothing unusual about a watch company CEO creating special-edition timepieces based on a personal passion, the idea came as a complete surprise to the executives of the Taito and Namco Bandai Games corporations. These companies are the respective producers of the early 1980s classic Space Invaders and Pac-Man video games, two longtime obsessions of Manuel Emch, CEO of Geneva-based Romain Jerome. Emch, one of the youngest CEOs in the watch industry, is said to still own an Atari console, and he thought video games were an ideal cultural touchstone to appeal to collectors his own age. Both game makers had a long history of product licensing but never had considered the idea of a luxury product. Romain Jerome’s latest Pac-Man watch ($16,900) uses a complex, three-layer dial treatment with colored lacquer and straight graining to produce a pixelation effect—and a feeling of nostalgia among certain collectors who remember how they spent their hard-earned quarters.

Romain Jerome, +41.22.319.2939, www.romainjerome.ch

The new watch has multiple systems to ensure that its movement receives consistent power…
Computer-aided design is allowing watchmakers to push the boundaries of innovation...
The watchmaker puts its skill in guilloche and damaskeening on full display…
The two back-to-back auctions will offer hundreds of unique designs…
The new variation sports a dial crafted from a meteorite...
Photo by Didier Gourdon
The new watch has a tourbillon hidden by an automaton…
The watch’s case is a mere 8.24 mm thick…
Photo by Vincent Wulveryck/Cartier
Jeweler Cartier innovative work combined Roman, Egyptian, Indian, and Chinese elements with...
On assuming his new position, Lambert lost little time in the development of new watches...
In 2008, the British inventor, electronics tycoon, and philanthropist John C. Taylor unveiled the...