FrontRunners: Promising Results

<< Back to Robb Report, November 2002

Audemars Piguet (888.214.6858, www.audemarspiguet.com) has high hopes that its new Promesse women’s watch collection will help raise more than $1.5 million for the Breast Cancer Research Foundation.  The Swiss watchmaker has teamed with Estée Lauder and lifestyle guru Colin Cowie to launch the latest Promesse watches at a series of 10 fundraising events across the United States beginning this fall and running into spring.

The latest incarnation of the Promesse is a scaled-down version of the original with a distinctive mother-of-pearl dial and exaggerated pavé diamond numerals. Each timepiece will come packaged in a limited edition Colin Cowie handbag that was created especially for the watches. For its part, Estée Lauder has designed a collection of limited edition jeweled compacts that complement the watches and will be sold exclusively at the fundraising events.

From Around the Web...
Six timepieces with displays that are redefining timekeeping…
Watchmaking’s long history with motorsports has been honored by several Swiss brands…
For those who have always wanted to cross experiencing weightlessness off of their bucket list…
Richard Mille enlists an Airbus designer to incorporate aeronautic elements into its latest watch…
Davide Traxler discusses the U.S. market and what lies ahead for the brand’s most iconic...
The exceptionally skilled artisans at Jaquet Droz have produced a captivating new line of watches…
The Grand Deck Marine Tourbillon uses a boom-like retrograde minutes display…
A carbon resin–coated case and pink-gold plate are complemented by a strapping calfskin weave…
Wrought in white gold, only eight examples of the precious timepiece will be produced…
215 years ago, Abraham Louis-Breguet patented a complication that changed watchmaking forever…