FrontRunners: Rocks Around the Clock

<< Back to Robb Report, February 2002
  • Dev Sujanani

Keeping pace with the changing whims of fashion, Locman has launched a diminutive, half-size version of its trendy Diamond Aluminum tonneau. The new petite version—like its big sister—is shaped in lightweight aluminum and enveloped in an array of full-cut, hand-set, sparkling diamonds. The small-scale design suits the style-conscious woman who favors a more traditional and elegant image. These tempting, timely baubles pair vivid alligator and satin straps with bold dials in a choice of solid bright colors or mother-of-pearl with colored lacquer numerals. And for all-out glamour, there is a new Total Pavé diamond style available in both the half-size and full-size versions.

A relatively new name to the watch industry, Locman (888.556.2626) claimed its fame during the early 1990s with the introduction of Wood Radica, a collection of steel timepieces with bezels made of Italian briarwood. Locman’s continued use of untraditional materials represents the brand’s pioneering design direction, which links fashion with the hands of time.

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