Spirits: Baby Blues

<< Back to Robb Report, September 2007
  • Jessica Taylor

Enrique De Colsa, master distiller for Tequila Don Julio, refers to the

company’s 4 million blue agave plants as his niños. “Like children, they need

fresh air, nutrition, and sunlight to grow healthy,” says the jovial,

husky-voiced 47-year-old. “It’s a romantic way to say it, but it’s true.”


In the verdant highlands of Jalisco, Mexico, where Don Julio’s La Primavera

distillery is located, it is easy to adopt such idealized views. The distillery

sits 7,500 feet above sea level, high above the pollution of Guadalajara in the

Los Altos tequila-producing region. Here, the iron-rich, brick-red soil and

temperate climate ensure that de Colsa’s niños do not grow up too fast—the

plants reach maturity in seven to 12 years in the highlands, compared to four to

eight years at lower elevations—or too tough. “Agave grown in Los Altos tends to

be sweeter, with more honey, citrus, and floral notes,” says de Colsa. “The

plants typically grow more concentrated in sugars than those grown in the dark

volcanic soil and hotter climes of the lowlands around the town of Tequila.”

Los Altos agave also tends to be smaller than its lowland counterparts,

although it is not uncommon in the fields controlled by Don Julio to find plants

the size of Volkswagens. In 1942, founder Don Julio González Estrada, then 17,

introduced a radical concept when he began planting sprouts three feet apart

from each other in rows 10 feet wide. “The idea was to have more space in

between the plants so that they received more sunlight and did not compete for

nutrients,” de Colsa explains.

For several decades, González produced only mixto, tequila that is a blend of

agave and other sugar sources, under the Tres Magueyes brand. But when the

tequilero reached his 60th birthday, his sons, Francisco and Eduardo, created a

pure-agave tequila for the celebration. The spirit was so well received that, in

1987, the family launched the Don Julio brand of 100 percent blue agave


De Colsa learned his craft from González, who has served as a consultant to

Tequila Don Julio since going into semiretirement in 1999. His namesake company,

which is now co-owned by British conglomerate Diageo and Tequila Cuervo La

Rojeña (makers of Jose Cuervo), produces blanco, reposado, and añejo tequilas,

including two ultrapremium varieties, Don Julio Real and Don Julio 1942. De

Colsa makes Real and 1942 in small batches from a stainless steel and copper

still that, he says, concentrates the distillates at low temperatures to bring

out the agave’s sweet flavors and aromas.

Since its introduction four years ago, the golden-hued Don Julio 1942 ($125,

750 ml) has become a favorite among aficionados. Aged for two and a half years

in bourbon barrels, the spirit has dessertlike qualities, with aromas of vanilla

and cream soda and flavors of toffee, crème brûlée, burnt sugar, and cinnamon.

Don Julio Real ($350, 750 ml), a blend of tequilas aged from three to five

years, comes in a decanter inlaid with silver agave leaves and features citrus,

banana, toffee, and vanilla scents and flavors of dry pear, coconut, and herb.

Although not labeled as such, Real is an extra añejo, a new term used by tequila

producers to describe varieties aged for three years or more.

Like the agave plants from which it derives, Don Julio Real triggers paternal

instincts in de Colsa. When one of his family members or friends celebrates the

birth of a son, the master distiller presents the new father with a bottle of

Real, accompanied by a note that reads: “I’m giving you this to keep; promise me

that you will drink this with your son when his first is born.”

Tequila Don Julio

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