Icons & Innovators: BMW: The Ultimate Green Machine

What a difference pressing a button can make. One jab of the index finger upon the simple gray device that BMW has mounted on the steering wheel of its newest and most exclusive vehicle launches you into one possible future. It transports you to a time when you will be able to drive a car […]

Icons & Innovators: BMW: Relentless Evolution

If BMW motorcycles were cars, they would be Porsche 911s. Both are high-end, high-priced forms of transportation that are made in Germany and powered by horizontally opposed engines, but the comparison alludes more directly to the stubbornness of their respective makers. These days, no engineer setting out to create a great sports car would begin […]