FrontRunners: Virtual Reality

The action of the chassis, the sound in your ears, and the feedback through the steering wheel make a ride aboard the Virtual GT racing simulator ( far more than just a video game. The simulator, which is shaped like a racecar and is about the size of an executive desk, utilizes a 27- or 37-inch […]

Sport: Survival of the Fastest

While the assembly lines at the ski making industry’s Big Three—America’s K2, France’s Rossignol, and Germany’s Adidas-Salomon—together churn out millions of skis a year, the production pace is decidedly slower in a small, single-story factory in Malters, Switzerland. Here, Stöckli’s four dozen employees gather each morning to assemble skis by hand, deferring to automated machinery […]