Prior to founding L’Objet in 2004, Elad Yifrach enjoyed a successful career as an interior designer in Beverly Hills—a profession that gave him insight into what was missing in the luxury-goods market. “I would shop for clients and always wish there was more out there, especially in tableware,” says the 31-year-old Israeli-born designer. “Then I thought, ‘Why not do it myself?’ ”
With L’Objet, Yifrach improves upon the standard flat style of tabletop items by using precious metals to give pieces texture, shape, and color. He employed this approach with the new Byzanteum collection, which features white Limoges porcelain dinnerware ($28 to $450) in four different finishes: without accents, with mosaics in platinum or 24-karat gold, and with “tri-metal” mosaics in platinum, 24-karat gold, and rose gold. “The artisans have to paint each mosaic carefully with a very fine brush under a magnifying glass to achieve the aesthetic,” Yifrach says. They then fire each mosaic five times to enhance its luster.
Though L’Objet formerly focused primarily on tableware, the company has expanded its product line to include additional items for the home such as picture frames and candles. L’Objet products have been available in the United States for several years through Bergdorf Goodman, Saks Fifth Avenue, and Neiman Marcus, and in London since April 2008 from the luxury gift room at Harrods.
L’Objet, 972.986.9575, www.l-objet.com